CEO Koskas says that India is Citroen's most promising growth market.

In order to reach its goal of having more than 30% of sales outside of Europe, Citroen says India will be crucial to the company's growth outside of that region.

lacking any question, India has some of the most lucrative markets in the world. It's also a very profitable market, with possibly five million units sold yearly, according to Thierry Koskas, CEO of the Citroen Brand, in a CGTN discussion. 

Read more: MG Comet EV Unveiled: Specs, Range, and Competitors

In order to compete in the lucrative SUV market, which is dominated by established brands like Maruti, Hyundai, Tata Motors, and Mahindra, the company, which established a brand in India four years ago, has just unveiled its mid-sized SUV, the C3 Aircross.

According to Citroen, the new SUV was created with the needs of Indian customers in mind.

Considering that the EU will stop selling new petrol and diesel vehicles starting in 2035, Koskas also predicted that Citroen's EV sales may shift to India.

We started selling an electric model three months ago, and we have high expectations for the electric market, which is something we can see in India in particular, said Koskas. Due to how frequently cars are operated in urban and suburban settings, electric vehicles are ideal for these environments.

The sale of electric vehicles will increase globally, despite the fact that growth rates vary around the world, Electric vehicle prices have decreased as a result of the recent price war in the industry that Tesla sparked. Renault warned the U.S. group last week that this action would "kill" the value of used cars and cause the industry to go into a "spiral."

On the other hand, Citroen asserted that it has no plans to engage in a price war.

Customers' understanding of the worth of the product is crucial, according to Koskas. Even if we allocate fair prices, upholding the vehicle's residuary value is also vital. I also want to emphasize that any automaker must be profitable in order to fund future research and development.

Additionally, the French automaker has plans for China. In particular, the model C5 X is a car we successfully manufacture and sell in China, according to Koskas.

In Chengdu, a city in southwest China, Citroen has a joint venture with the Chinese automaker Dongfeng Motor Group.

The goal is obviously to keep selling these models and the rest of the lineup, Koskas continued.